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What Is Shopify & How Does It Work? Updated Tutorial For Beginners

In the ever-evolving world of e-commerce, creating a thriving online store has never been more
accessible or essential. Among the myriad platforms that empower entrepreneurs and businesses to
dive into the digital marketplace, Shopify stands out as a robust and user-friendly choice.

If you’re new to the world of e-commerce and eager to understand what Shopify is and how it can work for you,
you’re in the right place.

This tutorial for beginners will give you a better understanding of Shopify, guiding you through its
fundamental features, setting up your online store, managing products and customers, marketing your
brand, handling payments and shipping, and much more.

By the end of this guide, you’ll have the knowledge and confidence to embark on your e-commerce
adventure using Shopify as your preferred software. Let’s begin with how the software works.


What Is Shopify?

Shopify is a powerful and widely used e-commerce software that provides individuals, small businesses,
and even large enterprises with the tools and resources they need to set up, manage, and grow their
online stores. Shopify is a user-friendly, cloud-based software that doesn’t require users to have
extensive technical knowledge.

The embedded video below is a detailed explanation of what is Shopify and How it works, watch full below;

It allows you to create a professional, customizable online storefront without the hassle of dealing with
complex coding or hosting issues. With Shopify, users can easily upload product listings, customize the
design and layout of their store, set up secure payment processing, and manage orders and customer

Shopify offers a wide range of apps and integrations that expand its functionality, from marketing tools
to analytics, making it a versatile choice for those looking to establish and expand their e-commerce
presence. In essence, Shopify empowers entrepreneurs and businesses of all sizes to take their products
or services to the digital marketplace efficiently, opening up a world of online sales opportunities.

How Much Does It Cost To Build A Shopify Store?

Shopify has three main pricing plans: Basic, Shopify, and Advanced. Each plan has different features and
pricing, so you can choose the one that best suits your needs.

Is Woocommerce Better Than Shopify?  Find Out HERE

Basic Shopify

This costs $39/month and is ideal for individuals and small businesses.


• Online store
• 2 staff accounts
• Unlimited products
• 40 themes
• Basic analytics
• 24/7 support


This costs $105/month and is ideal for small businesses that are growing. It includes all the features of
Basic Shopify, plus:
• 5 staff accounts
• Professional reporting
• Gift cards
• Abandoned cart recovery
• Fraud analysis

Advanced Shopify

This plan costs $399/month and is ideal for medium to large businesses. It includes all the features of
Shopify, plus:
• 15 staff accounts
• Advanced Reporting
• Calculated shipping rates
• Third-party carrier shipping accounts
• Custom automated workflows

Free trial

Shopify offers a 3-day free trial, so you can try out the platform before you commit to a paid plan.

Shopify Tutorial: How To Use Shopify Software

As was already mentioned, Shopify makes it easy for anyone to start a store online. For a beginner, it
could seem a little bit daunting, so we’ll walk you through the quickest way to create a Shopify store so
you can save time and effort.

The embedded video below is the complete guide on How to Open And Verify Shopify Account In Nigeria, watch full tutorial below;

1. Sign Up and Select a Plan

To embark on your Shopify journey, visit the Shopify website and sign up for an account. You’ll be
prompted to choose a unique store name and provide some basic information about your business. This
is also the stage where you’ll pick the pricing plan that best fits your needs.

Shopify offers a variety of plans, from basic to enterprise-level, to cater to businesses of all sizes and
budgets. Take your time to review the options and select the plan that aligns with your e-commerce

2. Set Up Your Store

After creating your account, you’ll be directed to your Shopify admin dashboard, your central hub for
managing your online store. Here, you can begin configuring the fundamental settings of your store. This
includes defining your store’s name, business email, and primary address.

You can also set your preferred payment and shipping methods during this initial setup phase, ensuring
that your store is tailored to your specific requirements.

3. Add Products

With your store’s basic settings in place, it’s time to populate it with products. Head to the “Products
section in your admin panel and start adding your product listings. For each product, you can upload
high-quality images, craft compelling descriptions, set competitive prices, and keep track of inventory.
Organize your products into categories or collections, making it easier for customers to browse and find
what they’re looking for.

4. Customize Your Store

Shopify offers a variety of customizable themes to give your store a unique and professional
appearance. Choose a theme that resonates with your brand identity and tweak it to match your
preferences. You can adjust colors, fonts, and layout to ensure your store reflects your vision.

Don’t forget to upload your business logo and tailor the homepage to make a memorable first
impression on your customers.

5. Manage Orders and Customers

As customers place orders, Shopify’s dashboard makes it simple to manage them. You can view, process,
and fulfill orders from a centralized location. This includes updating order statuses and communicating
with customers when necessary.

Shopify also helps you maintain customer information, allowing you to gain insights into their buying
history and preferences.

6. Marketing Your Store

To attract customers and foster business growth, leverage Shopify’s built-in marketing tools. You can
create and manage discounts, run email marketing campaigns, and integrate social media channels for

Shopify’s SEO tools are essential for improving your store’s visibility in search engine results and
increasing organic traffic to your site.

7. Payment and Shipping

Configure your preferred payment gateways, ensuring secure and convenient transactions for your
customers. Shopify integrates with various payment providers, allowing you to choose the one that best
suits your audience.

You can set up shipping options, determine shipping rates, print labels, and manage the fulfillment
process with ease.

8. Analytics and Reports

Shopify provides a suite of analytics tools to help you gain insights into your store’s performance. You
can closely monitor key metrics such as sales, traffic, and customer behavior.

This data empowers you to make informed business decisions and refine your marketing strategies,
ensuring that your e-commerce operations are continually optimized for success.

9. Support and Resources

If you encounter challenges or have questions about using Shopify, rest assured that the platform offers
robust support and educational resources. You can access their comprehensive help center, participate
in community forums, and reach out to their 24/7 customer support for assistance.

Shopify provides a wealth of educational content, including guides, webinars, and podcasts, to help you
master the platform and gain insights into e-commerce best practices.

Open Shopify Account In Nigeria
Open Shopify Account In Nigeria

Frequently Asked Questions

Do I need coding or technical skills to use Shopify as a beginner?

No, Shopify is designed for users with little to no technical expertise. It offers a user-friendly, drag-and-
drop interface that simplifies the process of setting up and managing an online store.

Can I sell both physical and digital products on Shopify?

Yes, Shopify supports the sale of physical products, digital goods, and services. It’s a versatile platform
that accommodates various types of businesses.

How long does it take to set up a Shopify store?

Setting up a basic Shopify store can be done in a matter of hours. The time required may vary based on
the complexity of your store’s design and the number of products you’re adding.

Is it necessary to have a registered business to use Shopify?

You can start as an individual without a registered business. However, depending on your location, you
may need to register your business for tax and legal reasons.

How can I customize the design of my Shopify store to match my brand?

Shopify provides a range of customizable themes, and you can adjust colors, fonts, and layouts. You can
also upload your logo and customize the homepage.


By following these detailed guide and leveraging Shopify’s user-friendly interface and powerful features,
you can efficiently manage your online store, deliver exceptional customer experiences, and work
toward building a successful e-commerce business. Shopify’s continuous updates and improvements
further empower you to stay competitive and responsive to the ever-changing e-commerce world.

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